PwC’s Global Entertainment & Media Outlook 2024-28, covering 13 sectors across 53 countries and territories, reports that global advertising revenues are to hit USD1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth.
Other notable findings include:
Global entertainment & media (E&M) industry revenues rose 5 per cent to USD2.8 trillion in 2023 and projected to hit USD3.4 trillion in 2028
Advertising revenues projected to top USD1 trillion in 2026, with revenues in 2028 to represent double the revenues of 2020
Streaming service usage and uptake continues to rise, but market players look to consolidation, live sports, password-sharing crackdowns and ad-based revenue to drive growth as industry competition intensifies
Gaming remains among the fastest growing E&M sectors globally: largely driven by Asia-Pacific, revenue expected to top USD300 billion in 2028. In-person events such as global cinema projected to return to pre-pandemic levels as live-music buoyed by global tours
Global E&M industry looks to Generative AI to drive new revenue streams and transform business models
