Amber Group, a crypto finance service provider, has recently surpassed USD530 million in assets under management (AUM), a 275 per cent increase from USD142 million AUM reported in 2019.
With an increasing number of new investors entering the scene, Amber’s growth has been driven by its global strategic position and the launch of the Amber App, an all-in-one crypto finance mobile application geared toward individual investors.
“This year was revolutionary for the crypto industry with the number of new companies and investors entering the space,” says Michael Wu, Founder and CEO of Amber Group. “We are thrilled to be a part of the growing ecosystem by providing investors with a fully-integrated product suite, where retail and institutional investors can experience a seamless digital asset experience.”
Over 500 institutions, family offices, and high-net-worth clients utilise Amber Group to access liquidity, earn yield, and manage risk across multiple assets. This year, investors have cumulatively traded over USD250 billion (an 85 per cent increase YTD) through the Amber Group with transactions exceeding over USD10 billion in December alone. The Amber Group has grown to serve clients in over 80 countries and regions, such as the Greater China area, South Korea, Japan, Southeast Asia, US, Canada, Europe, South America, among others.
Since the launch of the Amber App in September for retail customers, the App has gained over 25,000 registered users (280 per cent MoM increase) exceeding 15,000 new registered users within the last month of 2020. By offering both sophisticated crypto investors and non-crypto natives a set of highly-intuitive crypto finance tools that enables investors to participate in the crypto markets for the long term, the Amber App has successfully grew to managing over USD200 million assets (a 30 per cent MoM growth) and has reached over USD680 million cumulative user deposits since its launch.
The Amber App is integrated with customised investment features such market-leading interest rates, a way to earn additional yield, the ability to trade, to hedge portfolio assets, or to capture market upside in volatile markets and provides spot trading opportunities supporting major cryptocurrencies and stable coins.
